The 2017 economic forecast for small businesses is bright. According to the National Federation of Independent Business, optimism levels after the election of Donald Trump rose to heights not seen in nearly a year. Two factors shaping this attitude are promises of tax reform and government deregulation. The result? More entrepreneurial startups and small business expansion.
That’s the good news. The bad news is your business might not be ready to grow.
Are you insured for growth?
Planning an online marketing campaign soon? Then you’ll need an “insurance policy” beforehand to make sure it rolls out smoothly.
- Get your website updated. Your website is your hub in the digital universe. It’s the only online territory you truly own. But without regular checkups, you’re tempting disaster. Do you have a WordPress site? Today, more than 30% of all websites are WordPress-based and require updates to ensure security. Is it older than 2-3 years? Without certain precautions, it can be hacked to deploy pornographic spam, illicit drug sales, and hidden links to disreputable sites. Not to mention wiping out your software and files. That’s bad enough! If Google finds out, your domain and host server will be blacklisted and site visibility plunge to zero. I have experience in site recovery and prefer to work on making sure my clients’ sites are protected in advance.
- Make sure your site is mobile-responsive. Did you know that more than 50% of visitors are using mobile devices (tablets, smartphones) to access websites? If your site lacks responsiveness, chances are those visitors won’t come back.
- Update your mailing lists. If you have a MailChimp or Constant Contact account, make sure your lists are current. You can either edit online or download a csv file. If you have a MailChimp plug-in for WordPress, make sure that sign-ups are imported into the correct list.
- Plan to create a landing page for each promotion; i.e., a page specifically developed to capture business as part of that campaign. Hint: It’s usually not part of site navigation because it’s devoted to one purpose only.
- Automate sales. There’s a boom coming for businesses willing to adopt ecommerce. Customers prefer to buy online and this is a huge opportunity for any small business willing to sell via their website.
- Monitor site traffic. Is your site connected to Google Analytics? If you launch a campaign, you need to check site traffic to monitor target audiences, pages visited—any data you need to learn the campaign is working. Otherwise, how can you be sure how many qualified leads are coming from your campaign?
- Monitor keywords. Did you know you can monitor the ongoing success of keyword phrases used on your website? Google offers a Search Console that connects with Yoast, a popular WordPress plug-in, to keep you up to date on popular keywords and site indexing.
Need reassurance? Ask me for a website analysis. Call 414.771.8906 or email firstname.lastname@example.org. If it’s a WordPress site, all I need is your log-in credentials.
Get some peace of mind about how to proceed with your growth plans. I’m here to help with suggestions and answer your questions.