BRAND DESIGN
The design goal: consistent, effective corporate identity
Prospects and customers really do notice your corporate identity. It helps establish your level of professionalism, credibility and trust. That translates into bottom-line sales.
We create strong, consistent corporate identities for companies of all sizes. The important thing to remember is that whatever a company’s size, consistency pays. Consistent application is how a company’s public becomes familiar with its identity, and anything less than consistency spells confusion. Consistency across all of a company’s visual communications, whatever their form, is what gives a corporate identity its strength. All else being equal, a company with a strong, well-applied graphic identity will beat its less-well-identified competitors every time.
Don’t underestimate the value of your identity by ignoring the image you present. Is your corporate image really conveying what makes your business truly unique? Does it accurately convey the nature of your business? Take a hard look at how your company presents itself. Better yet, ask your clients what they think.
If your corporate image is falling short, contact us about how we can research and design a better logo to start.
Consistent, effective logo applications
Once you have your new corporate logo, you may need help with additional marketing projects. We do more than just provide a logo and stationery. You need closely knit visuals that identify your company quickly in a marketplace full of potential customers who will give you exactly one glance before deciding if they’re interested. Websites, brochure design, advertising, pamphlets and trade show needs are all part of what we can provide.
We do more than provide a logo and stationery. Way more.
Once you have your corporate logo, you may need help with additional marketing projects. We do more than just provide a logo and stationery. You need closely knit visuals that identify your company quickly in a marketplace full of potential customers who will give you exactly one glance before deciding if they’re interested. We also provide:
— Website design and development
— Mobile responsive web design
— Content management systems (CMS)
— Search engine optimization strategy (SEO)
— Social media management
— Email marketing strategy
Need a new corporate identity that truly helps people understand what your company does? Please contact us to learn more about how our corporate identity expertise can transform your company’s image.
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Wisconsin Chapter-American Public Works Association 25th anniversary logo. Color scheme from National.
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