Curiosity is aroused when there is a gap between something a person knows and something s/he wants to know. Once they notice the gap, they start to feel a kind of deprivation.
How do you use that gap to attract flocks of curious people to your business?
You can provoke curiosity by supplying just a bit of information. Once a person learns a little, they naturally want to fill in the missing information so they can feel better.
Consider your customers and target audiences. What attracted them to you? How did their curiosity draw them to your business? What topics can you use to arouse the curiosity of prospects?
There are several common communications channels you can use to provoke curiosity. Here are three of the most visible:
- Your website About page. Many About pages are “ho-hum” resumes. A reaction like “I’ve got to meet this person!” should be the goal. You have a story to tell, which is a perfect opportunity to attract curiosity and attention. Never underestimate the power of a little mystery in telling that story.
- Blog articles. For any business, blog articles serve many purposes—to inform, announce, and opine. Try a different approach. Pick a topic, but just sketch it out. Don’t reveal all. Build interest and curiosity to learn more.
- Social media posts. Here’s your chance to really shine, because your connections/followers are already familiar with your profile on sites like LinkedIn and Facebook. Focus on topics related to your expertise, offering just a “taste” to your readers. It can include your idea for a solution or your own unique point of view. That approach “pulls” curious people toward you, rather than “pushing” information in their direction. See the difference?
Curiosity-based attraction generates inquiries and comments from your audience—the best possible payoff for your business. You know you’ve succeeded when the overall reaction to your content is: “I’ve got to meet this person!”