GRAPHIC DESIGN: INTANGIBLE TO TANGIBLE
Your company is a unique construction of people and dreams, not to mention some blood, sweat and tears. If you’re just getting started, how do you best explain to the marketplace what it is that you do? If your focus has changed over the years, what’s the best way to show your transformation? What is your corporate philosophy? What do you do best?
Good graphic design approached by a company with a proven track record is one way to turn the intangible assets of your company into something you can hold in your hand, like a business card or brochure. Truly effective graphic design means that people will understand what your company does as soon as they look at it. That’s a tangible you can bank on.
Logo graphics that give an immediate, visual understanding of what you do
Our Business Image Assessment service helps clients figure out what visual image will give an immediate definition of what their company does. Most graphic designers just sit down and draw something that looks good but has little bearing on communicating what the company does. The corporate identity package we provide, which begins with a logo, is based on research gleaned from asking our clients questions about their company.
Consistent, effective design
It’s vital that potential customers are attracted by graphics that identify your company at a glance, no matter where first contact takes place. A logo that reflects what your company does is only the beginning. Our graphic design team takes you one step farther by creating a consistent, effective design across multiple media. The “look” of your website, print materials (stationery package, brochures, advertising)—even your banners on social networks—should match the “feel” of your logo.
Need creative graphics design that truly helps people understand what your company does? Please contact us to learn more about how our corporate identity expertise can transform your company’s image.
Print Materials
Our roots are in graphic design for print—creative concept, design and layout, print production and delivery. Our experience and established relationships with printers and collateral vendors allows us to pass on to clients timely and economical print production. We coordinate the print production process or guide clients who prefer to do their own print coordination. We have three decades of experience in a variety of print formats:
— business cards
— letterhead
— envelopes
— newsletters
— catalogs
— brochures
— books (we do Kindle conversions, too!)
— magazines
— direct mail
— marketing materials
— sales collateral
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Wisconsin Chapter-American Public Works Association 25th anniversary logo. Color scheme from National.
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