Although blogging may have slipped into the background behind the press about SEO, Facebook and Google rankings, it still plays a huge part in the strategy used to market your business online.
Content marketing, the “new” term for writing for the web, includes white pages, blogging, facebook, website copy, case studies, video; almost anything that adds value and increases sales for your business.
Blogging for your business on a consistent basis provides a place for consumers and potential customers to connect with your business in a more personal manner. The internet can be quite impersonal, yet a blog can relay who you are, what your company does, as well as keep customers informed about new developments in your industry and company.
Business blogs that provide accurate, reliable information usually develop trust with their audience over time and become readers who contact your business when they need your products or services.
Blogging does convert readers into referrals. Businesses have been developing relationships with customers for centuries, through one process or another. Compelling, quality content has always been important. It doesn’t matter if it’s for a magazine, newspaper or website, for traditional or internet marketing.
If it sounds too good to be true, in this case, it’s not.