The most important element in any website is content. Memorable content.
Your business should grab attention with great content that is seamless and purposeful.
Early websites were called “brochureware” because content was copied from existing company print materials—marketing brochures, newsletters, sales sheets, etc. The pages were “static,” reflecting the “outbound” marketing strategy of the time. A company disseminated information “outbound” via print, radio, or television.
The New Paradigm
With the advent of blogs and social media, consumers can now interact with a business. Their comments offer valuable insights into their needs and wants, who they are, and what they expect from a product or service.
As a business person, you can either…
- Adopt “inbound” marketing by interacting and learning from your customers, or
- Stick to the older “outbound” marketing model and “brochureware” website.
Hit Your Audience with All the Right Points
If you want to adopt “inbound” marketing, then you’ll need a new approach for writing content. The majority of Internet users are information gatherers looking for results as quickly as possible. They scan—don’t read—and want…
- clear, concise information
- headlines that reflect page content
- text broken into digestible chunks
- the most important information presented first
And Don’t Forget the Search Engines
Search engine optimization is crucial for attracting visitors to any website. A vital part of optimization involves using popular keyword phrases in content—page titles, headlines, and body copy. So any content planning must necessarily incorporate the results of keyword research.
Tell Your Story
Your business has a story to share. Creative copywriting helps to form deep connections. Our experience as effective communicators will help tell your story in a powerful, engaging manner. Not only that—we can craft imaginative dialogue that will define your brand and resonate with your visitors.
Get a Content Management Plan
We know that all of this sounds overwhelming. You have enough on your plate already. And considering how quickly the Internet is evolving, you feel like you’ll never catch up.
That’s where we come in.
If you need a content management plan for your website, blog, and social media network, then we have a lot to offer as copywriters. Let us help you succeed in generating excitement about your business, followed by more leads and sales.