Have you been measuring the behavior of your website visitors? You need to find out in real-time who your visitors are, where they are coming from and how they are using your website.
But where to begin? Many different vendors provide web analytics software and services.
In general, the two approaches to collecting web data are:
- Web server log-file analysis, and
- Page tagging.
A major issue that muddies the water in understanding web analytics is the lack of globally agreed upon definitions for words like "hit,” “visit/session,” and “visitor/unique visitor/unique user.” Popular misconceptions mistake a “hit” for a “visitor,” or equates “total visitors” with “unique visitors.”
So how do you make an informed choice?
The solution that’s chosen often depends on the amount of technical expertise within your business, the vendor chosen, the amount of activity seen on the website(s), the depth and type of information sought, and the number of distinct websites needing statistics.
We recommend that you begin by setting your online marketing and sales objectives, then merging them with a strategic plan that defines site design, content development and SEO.
Ask us how to make that plan and execute it using the right site analytics solution.