Oh-oh, you say to yourself. It’s time to make a marketing plan for next year. Right?
Well, maybe. Even well-intentioned people get stuck. They have no plan, they’re disorganized—even fearful.
Here are a few tips to help get you on track:
Have a Written Plan
Once you get something in writing, you can begin to see the all the parts and how they fit together. You see the possibilities and steps needed to follow through.
• Set a realistic goal
• Check your plan weekly to stay on track
• Follow deadlines
Know the difference between procrastination and destination. You’ll never reach the latter if you get stuck in the former. Delaying or ignoring a plan kills the results.
Make Sure You’re Ready to Deliver
You meet strangers at a networking meeting or you’re giving a presentation before a business audience. How well will they remember you? Many collect your business card, but never follow up. Being there is only the starting point. You need to build a longer-term awareness of who you are and how you can problem solve.
What’s your plan to connect with people, some who have real potential as new clients?
The most obvious solution is a memorable image—an important part of your arsenal of materials. At the very least, this includes attractive business cards and a professionally designed website. Both require skills you may not have, so you will need outside help to build a lasting impression. Never underestimate the damage done by skimping on these marketing materials.
Still Feeling Stuck?
Many business people and entrepreneurs shun marketing as somehow sleazy and dishonest. Is this mindset really true? Of course not! Your services make a valuable contribution to someone else’s success. Failure to market them may actually harm those for whom you could do the most good.
Sharing what you have to offer is accomplished through a well-planned and executed marketing plan that makes you shine. So get moving with your plan because 2019 is coming all too soon.
P.S. To learn more about Nancy and how to plan for 2019, please give her a call at 414.771.8906 or email firstname.lastname@example.org.