By Brian Bateman, SEO LLC
When you want to market to your exact demographic on Facebook it is very important to know that you should not be selling. It is the job of your Facebook page to connect with your business’ fans on a personal level.
If you share “fun” content, your fans are much more likely to interact with your posts. If your posts also happen to have a link back to a relevant content page on your website, you will also reap the huge SEO benefits.
When your fans interact with your posts, they are adding their activity to their own timeline, so all of that fan’s friends also see your post. When done right, you should see friends of friends commenting on your posts. When you see people tagging their friends names in posts, you’ve hit social media gold, because they are inviting their friends to like the post that they liked.
One of my customers sells small engine parts online across the US. How do you make that fun?
I ask fans to submit their own video clips and images, and then create fun videos and photo albums of their content (giving them credit).
So, the fans give us free content and I simply edit the clips into something worthy of being shared. Then they see their video or photo album and all of their friends like it (and get the chance to see the fun side of your company’s personality).
Give this a try and keep an eye on your Facebook insights. You’ll see the statistics show an exponential increase in reach, to organic and viral traffic.
You can get double social media duty from your video posts if you first post your video to YouTube, and then share the finished YouTube URL to your video. This gives your video extra exposure on G+ and YouTube, and both of those also have tremendous SEO benefits.
The SEO benefits to your website’s are gained when your fans are liking the posts that have a link back to your website. The first benefit is that as the likes add up, your pages will gain in organic rankings on Google and Bing. The next and possibly more important is that Google personalizes search engine results to these people and their network of friends.
Let me make that clear, if someone likes your post about lawn mower racing and it has a link to your webpage selling small engine parts, that person’s friends will all see personalized Google results that include your webpage when they search for keywords matching your website.
Want to learn more about how to get more from your Facebook marketing efforts? Contact us to receive your free one-hour phone consultation.