But if your site has been around for a couple of years, its performance may be dwindling. A review with an experienced designer or developer helps you find out what the site is doing, what’s worked in the past, and what’s needed for it to meet your expectations tomorrow.
There are a couple of options available for an update. If the design is still looks contemporary, sometimes all that’s needed is updating the CSS without ever touching the HTML.
However, the best results happen when the site is modern, well-coded and up-to-date. Any investment in the latest software will pay back tenfold over the life of the site—not to mention the time you spend worrying about the site and/or having to pay someone else to make minor changes.
How do you know when it’s time for an update? Here are seven warning signs that point to an aging website:
1. Outdated design. Visitors know at a glance when the look is out of date. And if the site appears old, they automatically assume it has nothing to offer.
2. Old content. This means more than out-of-date text. Elements like clip art, HTML frames, and Flash-based intro pages give away old age.
3. Not mobile responsive. If your website doesn’t display well on mobile devices (smartphones, tablets), then you’re losing prospects.
4. Images are too large and load slowly. Early on, many print designers didn’t prepare pictures that loaded fast enough. Any image issues should be corrected because visitors will abandon a site rather than wait.
5. Lack of traffic. The site might look nice, but lack of traffic might mean the search engine optimization isn’t working.
6. FrontPage. FrontPage was once used as a web solution for small business, but those days are long gone.
7. Lack of interactivity. These days, websites encourage communication and sharing using blogs, forums, and links to social networks. Beware of “brochureware”—a static site that’s information-only without any way to ask questions or converse isn’t user-friendly.
How I can help
We’ll assess how people are coming to your site, what they think they’ll find when they get there, and how best to present it to them.
We can also work together to assess your current promotional material, stationary and ideas to redesign your site so that it’s an asset, not a burden. My design approach is to make something that looks timeless. My development approach is to use the best technology available today to keep your site lasting well beyond tomorrow.