The Coronavirus has wreaked havoc on your daily activities, your family life, and last but not least, your business.
So it’s no surprise if you ignored your website since March. But after nine months of neglect, I recommend scheduling five critical tasks to ensure your site will be reliable and safe early next year—when you will need it most.
Website Rescue Checklist:
- Update site components. In a WordPress site, check for plug-in updates, which are highly susceptible to security breaches or software conflicts that will slow down or crash your website. Try to keep the number of plug-ins at a minimum, because they will also slow the site down—even if they’re inactive.
- Study site statistics. Is your site connected to Google Analytics? It should be because traffic data is an important indicator of how successful your site is in attracting your target audience(s). Did you know that you can set up reports that analyze specific visitor demographics? Visitor information can be extremely valuable in planning for 2021.,/li>
- Visit the site yourself. Why? Because you may find unexpected opportunities to add value. 2021 will be the year when going digital is a major outcome. If you’ve been a late adopter, now’s the time to discover what it will take to maximize your online presence/sales. You must go where your buyers are and there’s no doubt about the trend towards buying just about everything online.
- Ask someone else to visit your website. if a trusted client or friend jots down notes about what s/he finds, you may get some very helpful feedback Compare their comments with what you found. If there are matches, focus on what needs to be done—not to mention the unexpected, fresh ideas revealed.
- Match your marketing plan goals with the condition of your website. Is your site up to the challenge of your 2021 marketing goals? Here’s where the rubber meets the road. If your site needs software updates, is potentially insecure, has outdated content, is reporting unsatisfactory traffic, then you must pinpoint specific inadequacies and fix them before initiating any marketing initiatives.
This checklist represents general rules for ensuring site safety and reliability. More work may be needed if your site has custom features for profit (e.g., shopping cart) or clarity (blog posts).
Don’t underestimate the impact of a faulty site in potential downtime, lost revenue, and your own aggravation in fixing a mess as a result of neglect.
The best advice I can give about the condition of your website is don’t get caught by surprise.
Not sure how to handle updates yourself? Play it safe. Just email me or call at 414-771-8906 to arrange a consult. Don’t delay any longer. The website you save may be your own.